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    ButterflAI Privacy Policy

    Last updated: April 14, 2025

    Although the registered trademark is "ButterflAI Art", this platform and the services offered operate under the trade name 'ButterflAI'. Both names refer to products and services developed and managed by PIXELITY LABS S.L., and may be used interchangeably in this document.

    1. INTRODUCTION

    • PIXELITY LABS S.L. ("Company", "we", "our") operates the ButterflAI Art brand. This Privacy Policy explains how we collect, use, protect and share your personal data when you access or use our website https://butterflai.pro/en and our services (the "Platform" or "Services").
    • We are committed to handling your data with full transparency and in compliance with applicable laws, including:
    • Regulation (EU) 2016/679 (GDPR)
    • Organic Law 3/2018 on Personal Data Protection and guarantee of digital rights (LOPDGDD)
    • Law 34/2002 on Information Society Services (LSSI-CE)
    • By using our Services, you accept this Privacy Policy.

    2. DATA CONTROLLER

    • Trade name: ButterflAI Art
    • Company: PIXELITY LABS S.L.
    • Tax domicile: Madrid
    • Contact email: contact@butterflai.art

    3. DATA WE COLLECT

    1. Data you provide directly:

      • First and last name
      • Email address
      • Password
      • Information about your ecommerce (URL, category, products)
      • Images uploaded to the platform
      • Billing and subscription data

    2. Automatically collected data:

      • IP address
      • Browser and device
      • Usage and navigation data within the platform
      • Logs of actions and features used (e.g., text generation, image editing)

    4. PURPOSES AND LEGAL BASIS

    • Provision and management of Services / Legal basis: Contract execution
    • Platform improvement, fraud prevention, statistics / Legal basis: Legitimate interest
    • Operational or promotional communications / Legal basis: Legitimate interest / consent
    • Compliance with legal obligations / Legal basis: Legal obligation
    • Response to support inquiries / Legal basis: Contract execution / legitimate interest

    5. THIRD-PARTY SERVICES AND INTERNATIONAL TRANSFERS

    • We use external tools (including AI APIs like OpenAI) to provide certain functionalities. Some of these tools may transfer data outside the European Economic Area (EEA). In such cases, we ensure:
    • European Commission's Standard Contractual Clauses (SCC)
    • Active and reviewed privacy policies
    • Anonymization or pseudonymization, where applicable
    • We do not share your data with third parties except:
    • Technology and analytics providers (e.g., OpenAI, Stripe, hosting services)
    • Administrative authorities when legally required

    6. DATA RETENTION

    • Your data will be retained while you maintain an active account or as long as necessary.
    • When canceling your subscription, data is retained but not automatically deleted (your account switches to the free plan).
    • If you request complete account deletion, data will be removed from our systems within a maximum of 15 calendar days.
    • Certain data (such as tax-related) may be retained due to legal obligations.

    7. USER RIGHTS

    • You can exercise the following rights free of charge:
    • Access: know what personal data we process.
    • Rectification: correct inaccurate or incomplete information.
    • Deletion: delete your data when no longer necessary.
    • Limitation: temporarily restrict the use of your data.
    • Opposition: reject processing based on legitimate interest.
    • Portability: receive your data in structured format.
    • Withdraw consent: at any time, without affecting the legality of prior processing.
    • To exercise these rights, write to us at: contact@butterflai.art. We may ask you to verify your identity.
    • You can also file a complaint with the Spanish Data Protection Agency (www.aepd.es).

    8. DATA SECURITY

    • We implement technical and organizational measures such as:
    • Data encryption in transit and storage
    • Access control and secure authentication
    • Monitoring, backups and anti-fraud measures

    9. COOKIES AND SIMILAR TECHNOLOGIES

    • We use cookies to improve your experience. Cookies can be:
    • Essential: necessary for site operation
    • Functional: remember preferences
    • Analytical: help understand site usage
    • You can configure or reject cookies from the banner or your browser. More details in our Cookie Policy.

    10. MINORS

    • Our Services are not directed at children under 14. If we discover we have collected data from a minor without authorization, we will delete it immediately.

    11. CHANGES TO THIS POLICY

    • We reserve the right to modify this policy to reflect legal or technical changes. We will inform you of significant changes via email or notice on the Platform.

    12. CONTACT

    • If you have questions or requests about this Privacy Policy, you can write to us at:
    • PIXELITY LABS S.L.
    • VAT:
    • Address:
    • Contact email: contact@butterflai.art