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    ButterflAI
    Alt text generation

    Generate alt text automatically

    Create accessible, product-aware alt text in bulk with review support and locale-specific guidance.

    Catalog connectors for alt text generation
    Free Trial

    E-commerce brands that already trust us

    Official logo of Balteus, a ButterflAI customer brand
    Official logo of Papira, a ButterflAI customer brand
    Official logo of Vinkova, a ButterflAI customer brand
    Official logo of Samo, a ButterflAI customer brand
    Official logo of Quelton, a ButterflAI customer brand
    Official logo of Masco beauty, a ButterflAI customer brand
    Official logo of Tostado, a ButterflAI customer brand

    Why Alt Text Generation Matters

    Alt text is usually one of the first things to break when catalogs grow. Teams need coverage, consistency, and reviewability.

    Bulk Coverage

    Fill gaps across thousands of images without writing alt text one asset at a time.

    Rules and Templates

    Apply category-specific guidance so outputs stay descriptive and useful.

    Product-Aware Context

    Use product attributes and image signals to avoid vague or repetitive copy.

    How ButterflAI Alt Text Generation Works

    Select the products to process for alt text generation
    Step 1

    Choose the Product Set

    Select the images, products, or collection you want to cover for alt text generation.

    Configure alt text generation rules
    Step 2

    Set Rules and Generate

    Use templates, category guidance, and brand rules to produce alt text in bulk.

    Review generated alt text before publishing
    Step 3

    Review Generated Alt Text

    Check the outputs, adjust edge cases, and publish only the entries that are ready.

    Connect Your Catalog Sources

    Keep alt text grounded in real catalog context by connecting the storefront and spreadsheet sources that feed product data, giving teams a repeatable way to scale accessibility copy without relying on isolated visual guesses.

    Catalog connectors for alt text generation

    Generate Descriptive Alt Text at Scale

    Create clear alt text for every product image at scale, using the photo and its surrounding context to keep each line descriptive, accessible, and specific across large catalogs and recurring refreshes.

    Bulk alt text generation table

    Alt Text Generation FAQs

    Answers to common questions about accessibility and image SEO workflows.

    How long should alt text be?
    That depends on the product and channel, but the goal is to stay useful and descriptive. ButterflAI helps teams keep alt text concise without stripping away product context.
    Is this for SEO or accessibility?
    It supports both. The workflow is designed to prioritize useful descriptions for accessibility while also improving image SEO and discoverability without keyword stuffing.
    Can you reference variants like color or material?
    Yes. When that information is available in the product data or image context, ButterflAI can incorporate meaningful variant details such as color, material, or pack format.
    Can a human review the results before publishing?
    Yes. Review is a core step in the workflow, so teams can adjust edge cases and publish only approved alt text back to the catalog.
    Can I avoid keyword stuffing and keep alt text on-brand?
    Yes. You can apply rules and templates so the generated alt text stays useful, natural, and aligned to your brand voice.
    Can I skip decorative or low-priority images during a run?
    Yes. You can choose the exact set of images or products you want to process and leave the rest untouched.
    Does it support locale-specific guidance?
    Yes. Alt text can be generated and reviewed per locale so each market follows its own language rules.

    ButterflAI

    Improve Image Coverage without Manual Rework

    See how ButterflAI turns alt text generation into a repeatable catalog workflow.

    Free Trial