Premium visibility for premium craftsmanship.
Balteus used AI-driven image optimization and SEO metadata to boost visibility and traffic for their premium leather collections.
Premium Leather Goods
Balteus
Balteus Optimized visual identity and SEO for their premium leather catalog on Shopify.
The Visual Optimization Challenge
Balteus had a premium product and premium photography, but their catalog wasn’t translating that quality into organic discoverability. Hundreds of images across belts, wallets, and small leather goods were uploaded with inconsistent filenames, missing ALT text, and uneven metadata. The team relied on manual tagging and one-off fixes, which created a growing backlog and made it difficult to keep collections optimized as new drops went live.
Where SEO Was Leaking Value
The main issue wasn’t the content, it was the lack of structure and consistency at scale. Product pages were visually strong, but search engines weren’t getting enough signals: ALT text was generic (or empty), image weights were heavier than needed, and metadata wasn’t aligned to the keywords customers actually used (e.g., leather belt widths, finishes, and craftsmanship terms). With limited bandwidth, updates were slow and the catalog drifted over time.
AI-Powered Visual Search & SEO
ButterflAI automated the visual SEO layer across the Shopify catalog. It generated descriptive, keyword-informed ALT text and captions based on each product’s attributes (material, color, finish, use-case), standardized naming conventions, and produced consistent SEO metadata templates per collection. At the same time, image compression and performance optimization were applied in bulk, reducing page weight without compromising premium visual quality.
From Attributes to Discoverability
Balteus’ products have nuanced differentiators like grain, stitching, tanning method, and buckle style that matter to buyers and can drive long-tail search. ButterflAI helped translate those details into scalable catalog signals by extracting and structuring product attributes into metafields and metadata. This created cleaner, more consistent product pages and enabled richer internal search and filtering, improving both SEO relevance and on-site browsing.
Operational Workflow on Shopify
The team moved from a manual, SKU-by-SKU process to a repeatable workflow: select a collection, run bulk optimization, review changes in minutes, and publish directly to Shopify. Updates became proactive instead of reactive. Seasonal launches, new colorways, and collection refreshes no longer created bottlenecks. ButterflAI kept the catalog aligned with the brand’s standards while staying search-friendly.
Premium Visibility at Scale
With consistent ALT text coverage, lighter pages, and keyword-aligned metadata, Balteus saw stronger image-driven discovery and improved organic visibility across collection pages. Beyond the metrics, the biggest impact was reliability: every new product now launches with the same optimization baseline, turning the visual catalog into a durable acquisition asset instead of a maintenance burden.
