Shopify catalog optimization that scales
Practical playbooks for media, catalog structure, bulk edits, metafields, and SEO QA for Shopify teams managing large catalogs.
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Media quality and image consistency
Keep Shopify media sharp, consistent, and conversion-ready by standardizing image ratios, alt text, and variant mapping.
Standardize 1:1 hero shots for footwear and add alt text with color + material for each variant.
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Catalog structure and product taxonomy
Build a Shopify catalog that scales with clear product types, collections, and merchandising rules so shoppers can find what they need fast.
Normalize 1,200 SKUs into consistent product types, tags, and collections for faster filtering.
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Bulk editing workflows in Shopify
Bulk work fails when CSVs are messy and updates are unverified. This cluster focuses on data hygiene, safe rollouts, and the Shopify bulk editor combined with ButterflAI review queues.
Update 2,400 winter SKUs to add material and gender tags without touching handles or variants.
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Metafields and metaobjects at scale
Metafields and metaobjects power filters, rich snippets, and merchandising logic. This cluster covers schema design, bulk population, and theme usage with Liquid.
Add material, fit, and care metaobjects for apparel and surface them on PDPs and filters.
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SEO QA and search health checks
Run regular Shopify SEO QA to catch duplicates, truncation, missing meta, and indexation issues before they hurt traffic.
Audit 500 PDPs for duplicate titles and missing meta descriptions, then fix in a controlled batch.
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Quick answers to common questions.