Scaling premium pet care at the speed of AI.
Masco Beauty leveraged automated workflows and bulk edits to manage their premium pet care catalog across multiple storefronts.
Premium Pet Care
Masco Beauty
Masco Beauty Automated catalog management and bulk operations for a rapidly scaling Shopify pet care brand.
The Catalog Scaling Problem
Masco Beauty was growing fast across multiple product categories (shampoos, paw and nose care, tear stain care, ear care, packs) and operating in multiple languages/markets. But every launch introduced repetitive catalog work: rewriting product descriptions, standardizing benefits and ingredient claims, updating variants, and maintaining consistent taxonomy across Shopify collections. Manual updates couldn’t keep pace with new drops and seasonal pushes.
Inconsistency Was the Hidden Bottleneck
As the SKU count increased, small inconsistencies started compounding: different tones across product pages, missing or uneven attribute coverage (coat type, use-case, frequency, size), and collection copy that didn’t reflect the latest positioning. The team spent too much time on “catalog maintenance” and too little time on merchandising, creative, and growth.
Structured Product Data for Better Merchandising
ButterflAI helped translate product knowledge into structured catalog fields, standardizing key attributes and turning them into reusable building blocks for descriptions, metafields, and collection templates. That made it easier to keep product pages consistent, improve on-site discoverability (filters, browsing), and reduce errors when products were duplicated or localized for new markets.
Bulk Automation Workflows
ButterflAI implemented bulk enrichment and editing workflows tailored to Masco Beauty’s Shopify setup. The team could select a collection or segment (e.g., coat care, paw care, best sellers) and apply updates across thousands of SKUs and variants: titles, descriptions, SEO metadata, and structured attributes, in minutes, with a predictable format and brand tone.
Localization Without Rewriting Everything
Instead of rewriting the same content repeatedly per locale, ButterflAI enabled a scalable localization layer: consistent translation + adaptation of benefits, usage instructions, and SEO metadata while preserving brand voice. This reduced launch friction across markets and ensured the catalog stayed aligned even as new products and content rolled out.
Scaling Without Friction
With catalog operations automated, Masco Beauty could launch new product lines faster, refresh collections more often, and keep quality high without expanding headcount. The catalog became a growth asset: consistent pages, structured data, and repeatable workflows that made scaling into new markets feel operationally “light” instead of overwhelming.
