Co-Founder

Enric Rovira

Co-founder at ButterflAI. AI researcher, SEO expert, and Kaggler focused on real-world ecommerce problems and cutting-edge AI innovation.

Posts by Enric

Technical guide to optimize crawl budget, control filters, and avoid duplicate content in Shopify catalogs.

Enric Rovira

Jan 16, 2026

Learn how to map variants, use metafields, and audit errors for a flawless product feed in Meta Commerce Manager.

Enric Rovira

Jan 15, 2026

Master the Google Merchant Center feed: a guide to mapping variants, Shopify metafields, and identifiers to maximize visibility.

Enric Rovira

Jan 14, 2026

Technical guide to configuring Shopify Markets, avoiding duplicate content, and mastering global SEO with hreflang tags.

Enric Rovira

Jan 13, 2026

Practical guide to structuring your catalog data, optimizing Shopify mapping, and preparing your store for AI scaling.

Enric Rovira

Jan 12, 2026

Learn how to diagnose URL conflicts, decide which page should rank, and apply technical corrections to maximize organic traffic for your catalog.

Enric Rovira

Jan 11, 2026

Operational playbook to optimize alt text for thousands of products: SEO, web accessibility, and automation at scale.

Enric Rovira

Jan 10, 2026

Master JSON-LD markup in Shopify to maximize Rich Results and avoid critical errors in Google Search Console.

Enric Rovira

Jan 9, 2026

Master your product naming with a scalable framework that improves CTR, avoids duplicates, and ranks in Google Shopping.

Enric Rovira

Jan 8, 2026